Archive for month: November, 2016

Small Business Marketing: How Small Businesses Can Compete in a Big Business Marketing World

Small business marketing is one of the most searched topic online today.  When it comes to marketing, small businesses only have one way to compete with bigger competitors.  At the Marketing Resultants Group, we call it “Disruptive Creativity”.  It’s the type of creativity that breaks through the clutter of today’s over-communicated world.  It’s the type of creativity that breaks through your prospect’s inertia… their inherent way of ignoring today’s boring, mundane marketing.  Disruptive creativity disrupts the status quo, and forces prospects to pay attention to it.  You cannot communicate with prospects that are ignoring you.  Small business marketing requires you to be provocative, disruptive, intriguing.

Prospects are looking for more from small business marketing. People want experiences, emotions, and feelings, not attributes, features or price points. Traditional, lookalike creativity is easily ignored.  It’s rational. It’s safe. It’s wrong.  None of your partners, co-workers or friends will ever fault you for creating it.  But we will.  Because it is a colossal waste of your hard-earned marketing dollars.  It’s just wallpaper. It’s there, but no one ever notices it.

Disruptive creativity is the great equalizer.  You can’t print money, so competing on a dollar-for-dollar basis is suicide.  You can’t spend money building a bigger hammer, so you need to create a sharper nail.  Disruptive creativity is that sharper nail.  Disruptive creativity has a strong ROI. It creates the most efficient type of marketing… Word of Mouth.  Here are some examples of what we consider to be “disruptive creativity”.

Would you like to be associated with this sort of marketing? If you say “yes”, give us a call.  720-219-4303 or go our website: www.marketingresultants.com