Your brand identity… your brand’s visual identity is a Your brand identity… your company’s visual identity is a complete system of logos, marks, colors, typography, and visual elements that represent your unique look and feel. The logo is the single most important mark in your identity, so we give it a lot of attention to make sure it’s spot on.
If you’re considering a new brand identity, or want to ignite an existing one, give us a call and we’ll take you through our process.
Your logo can do more than merely make you unique and recognizable. The right logo can and should reinforce your positioning and main message. We take logo design and all our brand identity work very seriously. At the Marketing Resultant Group, there is no such thing as a small project.
Brand Identity work often includes:
- Logo Design – logo, logo suite (print, web, MS Office)
- Identity Design — business card, letterhead, envelope, etc.
- Identity Extension – folders, thank you cards, powerpoint presentations, etc.
- Brand Guidelines — style guide, brand guidelines, brand manual, etc.
- Naming
- Tagline Development
Logo & Identity Design Process
- Brand/Company Analysis
- Competitive Analysis
- Creative Concepting
- Logo/Tagline Development
- Color Palette
- Typography
- Visual & Verbal Identity
- Message Architecture
- Brand Guidelines
We help companies stand out as well as stand for something.
Are You Ready for a Brand Fresh?
It’s taken you years to get to where you are today. Your company is poised for growth, but your brand isn’t. Those awkward adolescent years can be so painful. We’ll help you and your brand transition seamlessly from kid to adult. You focus on what you do best, and we’ll handle the rest.
Brand Refresh packages are perfect for growing organizations looking to upgrade their external brand so they look as good on the outside as they are on the inside.
Other Thoughts
Typically, we recommend that clients trademark both their name and their logo for their category to ensure maximum protection and avoid category confusion.
Marketing Resultants Group logo design process begins with a careful analysis of any consumer or market research performed to date, a review of the brand attributes (particularly the personality), a review of customer archetypes and competitive differentiation recommendations, combined with any information gleaned from our client intake meeting. Before we begin any design work, we always “listen to understand” the problem that we are trying to solve so that we can make appropriate recommendations that will solve the challenge at hand and differentiate our customer appropriately.
We always tailor our designs to appeal to your ideal target audience and factor in budgetary requirements for printing so that the final product is custom created for your needs. We can design anything from a “traditional” business card and stationery package design to a “wow” factor business card and stationery package design. It’s all up to you.
We also offer brand guidelines. This can range from a basic one-page style guide for you to a multi-page brand guideline for your department to a fully-developed brand manual to share with employees and vendors. The one-page style guide includes details for the font and colors used, translated into PMS, CMYK, RGB, and Hex.