OVERVIEW
Do you need a Denver SEO firm? Our mission is to promote Your Website using multiple strategies in the correct combination to get your business in front of potential clients. The first approach is by starting a local, Denver SEO marketing campaign to target major keywords in your city to get ranked high in the local listings, as well as the organic listings for the local keywords that people are using to search for businesses like yours. In addition, we will also be listed in Google Maps for those looking on their mobile devices and tablet devices.
SEO
Because of the size of the city of Denver, as well as the competition level, it is necessary to perform additional Denver SEO services to promote your business. This consists of traditional on-page optimization, keyword research, linking… using a variety of ways including press releases, article marketing and other types of social signals.
KEYWORDS TO TARGET
As your Denver SEO firm, we will perform keyword research to determine which keywords to focus on for local rankings for Your Website and Google+ Local. This will place your keywords on page 1 for both local listings (the 7 pack) as well as organic rankings which normally appear.
Note: we will start with 10-12 keywords with the initial emphasis on the top five to start out with. Then move to the other 5-7 keywords as the top 5 reach the top of the search engines.
LINKING STRATEGY
After reviewing company goals, budget and revenue objectives, what you did in the past and are doing currently, we determine appropriate metrics of success and design the appropriate strategy that will ensure the highest possible result in the fastest time.
Marketing Resultants Group uses only tested and original, current industry-approved best practices for all of our campaigns.
Asset Analysis – We have begun to perform a thorough analysis of your websites and all other sites, which surround the sites containing negative postings to determine their strengths and weaknesses. This will allow our team to assess the opportunities for improvement and to formulate the best optimization strategy for your site. We will further analyze all of your company pages for optimization through our “Parasite” optimization process.
We have begun to analyze and plan to target the following areas:
Search Engine Value – The search engines look at some of the following areas in giving your site and the other surrounding positive or neutral sites, that either exist or will be built, the highest value: Number of Monthly Visitors; Average Time Spent on the Site; Number of Quality of Indexed Pages; Page Rank; Number of Top Positions on the major Search Engines; Hosting Quality; Page Rank; and Authoritative Link Popularity.
Structural Optimization – Universal optimization of all assets in existence or to be built is vital to achieving premier reputation management. It’s important that the search engines properly index all valuable pages of the main target sites. We start by defining the hierarchy of your website and that of the other assets in existence or to be built, around the targeted keyword phrases needing reputation management inoculation. We then associate those keywords with the main areas of your site, the navigation, internal, keyword driven text links and the URL structure. We analyze these aspects to determine the best strategy to implement to assist in achieving your short and long-term goals.
Code Optimization – The code of your websites must be properly optimized in congruence with the primary keywords associated with each page. Code optimization includes creating an optimal header, title, description, keyword, index and follow tags. From there, it moves into having a properly optimized navigation within the code and valuable, keyword rich content associated with the proper keywords for each page and having efficient XML sitemaps and structured schema code. Additional ways we ensure the code of your site is valuable include implementing site accessibility tags, CSS, externalizing any unnecessary JavaScript and Optimizing and properly tagging all Image, Flash and Video components within the code.
Content Optimization – The search engines heavily weigh valuable content. They also want content to be delivered to consumers as quickly and easily and in as few clicks as possible. Once we have associated the most important keywords to every page of your site, we analyze the content on that page and make recommendations in the following areas to ensure your content has the value and authority needed to properly support your site. This means Unique, Valuable & Relevant Content; Keyword Density; Internal Linking; Image and Video Optimization; Onsite Blog Optimization; Content Layout; and Page Size.
Keyword Analysis – Keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your marketing strategy.
Link Popularity – Considered to be one of the components of any online marketing – linking relationships are crucial for strong SEO driven ranking techniques. Remember that the search engines want your website to be the most valuable and authoritative site in your industry about the specific key phrases in focus. They also want the websites you’re linked to, to also have the most value. We analyze the inbound links to your site and outbound links from your site as well as your competitor’s sites for both quality and quantity. We remove all low quality links both to and from your site, and then determine the best course of action to take in obtaining valuable anchor text links to the proper pages of your site.
Our goal is to obtain the proper number of authoritative links that will assist in securing the strongest search engine positioning for your website. The types of authoritative links we look for include but are not limited to the following: Premium Directories; Media Ads; Banner Ads; Press Releases; Blog Syndication; Article Syndication; Social Networks; Video Syndication; Image Syndication; Podcast Distribution; Social Bookmarking; Google Product Feeds; RSS Feeds; Local Search Feeds and others.
As your Denver SEO firm, we also look at all valuable social arenas that will benefit your company’s branding and link popularity, drive targeted traffic to your website and enhance and manage company reputation. The social media sites we use include YouTube; MySpace; Wikipedia; Aboutus.org; Twitter; MetaCafe; Facebook; Flickr and others. Marketing Resultants Group ensures that your company will have the online presence that best represents your company.
