Marketing Resultants Group can effectively handle all your Retargeting Advertising and any other Online Advertising needs, including:
- Display Advertising
- Google Adwords/Pay-per-Click (PPC)
- Facebook Advertising
What is a Retargeting Campaign?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
How does Retargeting Advertising Work?
Retargeting advertising is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.
Here’s how retargeting advertising works: we place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve your ads, ensuring that your retargeting advertising is served to only to people who have previously visited your site.
What is a Display Campaign?
Display ads are the boxes on websites that are obviously advertising. They can be along the top of web pages such as the traditional banner ad, or the larger text billboard, they can also be videos. These types of ads appear on distinct sections of the site that are specifically reserved for paid advertising and are aimed at generating a quick conversion.
How does Display Advertising Work?
Display ads travel far, given the millions of websites reached by the various display networks. And unlike other marketing firms and platforms that buy display advertising on only the Google Ad Network, Marketing Resultant Group uses. The search giant can match your ads up to websites and apps based on keywords or your own targeting preferences.
They’re also fairly straightforward to measure. Display advertising analytics allow you to track the number of clicks, impressions and conversions the ad has generated in real-time, giving you an up-to-date picture of what is resonating with consumers.
Display s can be purchased/ bid on by demographic, by interest and on specific urls all over the Web.
Paid Search/Google Adwords/Pay-per-Click (PPC)
Paid search is the term we use for advertising within the listings of a search engine like Google. These appear at the top of the page, and increasingly look more and more like organic results. At the moment Google places a small yellow ‘Ad’ label on them.
We can create EXTREMELY targeted ads that will reach those searching for what you have to offer.
How does Paid Search Work?
Basically you pick some keywords that a searcher might use on Google to find your company, then create an all-type advertisement that will appear at the top of the search results based on those keywords. Of course, you’re probably not going to be the only company wanting to serve advertisements to people who use those particular search terms. Rival companies can bid for the same search term.
If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Obviously, the more you pay-per-click (PPC), the more likely your ad will appear in the search results. However, and this is a big however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. Google also uses something called a ‘quality score’.
Quality score
Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously, also known as its click-through rate (CTR) and how relevant your landing page is.
Bidding
You pay Google AdWords each time your ad is clicked. The price you’re willing to pay for each click is called cost-per-click (CPC). You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and theoretically brings you the most clicks possible within that budget.
Summary
With the Marketing Resultants Group, we will handle your entire PPC marketing campaign. We will take the frustration out by testing and measuring the effectiveness of each campaign. Your time is your most valuable asset, so let us manage and optimize your campaign; freeing you up to focus on what’s most important, your business.
We will make sure you are spending your budget in a way that optimizes results. We’ll track the results and budget down to the penny, and send you a comprehensive monthly report. Our diligent and professional management will save you money and direct the right clients to your website.
Facebook Advertising
Facebook offers powerful and unique ways to show your ads to the people most likely to care about your business. You can reach your audience by:
• Location
• Demographics (age, gender and more)
• Interests (activities, hobbies and more)
• What they buy online and offline
• Many other categories
The ads we offer are designed to help you get the best possible response from the people who see your ad. Whether you want to get more people in your store, on your website, installing your app, liking or commenting on your Page and more, we’ll help you create ads that make your goals a reality.
Reporting
Campaign analytics are an important part in evaluating the performance of an online strategy. We supply transparent reports which provide visibility into the ad placements by website, geography, website context, impressions, clicks, and retargeting.
Audience awareness builds over time. For this reason, it is important to be aware of not only the click-through-rate but also the delivery of impressions to your target audience.
Monthly Reporting
Our detailed reporting allows you to track ad, clicks and impressions by day, placement, location, and remarketing statistics.
Support
As results are reviewed, will evaluate the strategy and make adjustments to targeting and placement.
Creative Design
Our dedicated design team is committed to creating eye-catching dynamic ads that capture your unique brand and message. Not only that, but we have tried and tested banners and landing pages that are known to convert well. All of our work is professionally designed and set up with the latest technologies such as:
- Responsive design landing pages (for a good mobile experience)
- Professional looking banners
- Tracking phone numbers (optional)
- Form management integrated into your preferred email system
- Retargeting code embedded
Guarantee
We are committed to 100% client satisfaction with creative design (including all retargeting advertising).
